Find answers to your questions below
HOW IT WORKS
The BluePixel is placed in the header of the website. This allows it to track all pages on that website.
WHERE DOES THE DATA COME FROM?
BluePixel data comes from all walks of life. Online data, offline data, transactional data, Real Property Records, Public records, Consumer data file, VIN data file, New Mover file, as well as affiliate data aggregators and more. When a user visits a site with BluePixel the pixl fires and a series of real time queries occur. Data is returned from the queries, a fingerprint is built and a match process is run. While this sound like a lot, it all happens in about 400 milliseconds (0.004 seconds).
ACCURACY OF DATA
There are 12 proprietary data points that have to be satisfied in order to make a match. IP address is also used as a 13th data point as a geography check. As for the accuracy of the email, there is no correct percentage of deliverable emails that they see. They typically see 50-75% of the emails as deliverable.
DOES BluePIXEL USE IP ADDRESS FOR MATCHING?
For matching, the answer is no. However, it is used for authentication. When geo-locating an IP address the latitude and longitude returned will be a 0.43 mile radius that encompasses the actual location of the physical address where that IP comes from. This is referred to as "the last half mile" within the telecommunications industry. After BluePixels' proprietary algorithms determine the true location of the consumer, a geography check is completed to ensure the user is within this 0.43 radius using the IP Addresses latitude and longitude coordinates.